What is SEO and why is it important?

There are many ways to generate leads for your business, but using SEO to rank on the first page in search engines like Google is one of the most powerful, highest ROI ways to get more leads and sales.

What is SEO, why is it important, and how does it work? In this article, I’ll be breaking everything down.

What is SEO?

SEO or Search engine optimization is the process of making your site better for search engines. It’s also the job title of a person who does this for a living: “We just hired a new SEO to help our web presence and increase traffic.”

If you can rank on the first page on search engines for your target key phrases, you’ll be able to get more clicks, messages and leads.

In fact, studies show that the majority of clicks/web visits go to pages that are in the top 5 ranking positions. Basically this is the first page of Google.

Why Is SEO Important?

To understand why SEO is so important, you have to understand the marketing buyer’s journey.

What is the Buyer’s Journey? It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.

Most advertising efforts start with awareness, where you need to pique the interest of your target customer. SEO is so important because you capture the buyer in the decision stage.

This makes it a lot more likely that the customer chooses your business because they have been through all the stages and are ready to decide a vendor.

The beauty of SEO is that if you keep creating more web pages and continue doing SEO, your traffic can continue to increase over time which will allow your business to grow.

That is why SEO is considered one of the highest ROI forms of marketing!

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